Facebook is joining the 100 Percent Viewability Club. Today, the social networking giant announced a new ad buying option where advertisers only pay for ads that are actually seen. The digital ad industry is beset by a major viewability problem. Google has estimated that slightly more than half of all ads are not viewable by […]
Facebook offers option for advertisers to only pay for ads that you can -- you know -- actually see
Venture Beat - 17 Sep 2015 21:53
Facebook is joining the 100 Percent Viewability Club. Today, the social networking giant announced a new ad buying option where advertisers only pay for ads that are actually seen. The digital ad industry is beset by a major viewability problem. Google has estimated that slightly more than half of all ads are not viewable by […]
Share this Article
Recommended